Archive | July, 2012

Using Explainer Videos in Education

Why explainer videos have a place in educative settings The idea of educative explainer videos is not entirely new to schools – but it is a newer idea to most businesses.  Because of the way animated videos successfully grab attention and impart valuable information without being boring, they are an excellent choice for tutorial or [...]

Business to Business Marketing and Explainer Videos

Demonstrating Your Benefits In today’s global economy, businesses are marketing to each other from all over the world. Though this has allowed corporations to expand more quickly than they ever have before, it presents its own specific issues. When a business is first starting up but intends on going global, typically making connections and networking [...]

The Psychology of Animated Video Advertising

How To Best Reach The Human Brain We have known since the dawn of television animation that animated videos are incredibly attention grabbing, for some reason. We know that bright colors, snappy or witty remarks, and fast moving transitions from one scene to the next can hold the attention of even a child – and [...]

Kickstarter Benefits From Animated Video

  Research has shown that as many as 50% of Internet viewers frequently watch humorous or dramatic videos.       If you have a brand new project starting up, Kickstarter may be a good place to begin if you are finding it difficult to get backing or funding. Your own initial excitement and trust [...]

Why Videos Work Best For Mobile App Advertising

Smartphone sales, and thus app sales, are now pulling ahead of computers. Apps are often affordable, and easy to download, so they enjoy very high sales. Mobile video viewers are doubling every year, with statistics suggesting that within the next five years up to 70% of mobile smartphone usage will be video. Perhaps unsurprisingly, more [...]

10 Tips for Great Explainer Videos

Explainer Videos – perhaps one of the most highly effective methods of online advertising. Almost all leading websites have, or will, use an explainer video throughout their life cycle. So, how do you distinguish between what makes a compelling video, and what does not? Here are ten of the most salient points to video creation. [...]

From Idea to Video: The Explainer Video Process

Making Explainer Videos Far more personal than cold text on a page, explainer videos or promo videos catch and grab the user’s attention with graphics and audio. They are entertaining, informative, and impart a desire to learn more. Explainer videos are used on a variety of different websites, from storefronts to Facebook and of course, [...]

The Rise Of The Explainer Video Phenomena

Explainer Videos: The Best New Internet Marketing Technique? Content is extremely important to a successful website. Large blocks of text can get dry, and boring, without some fun to break them up. So what can you do to ensure you catch, and keep, the attention of your visitors? Animated videos are an extremely effective way [...]